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Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Today, purple symbolizes evil and infidelity in Japan, but the same is symbolized by blue in East Asia and by yellow in France. Additionally, the sacred color of Hindu and Buddhist monks is orange. The Renaissance was also a time in which black and purple were colors of mourning.
Favoritism of colors varies widely. Often societal influences will have a direct impact on what colors are favored and disdained. In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck (other colors lack a consistent meaning).
In some parts of the world, 'Royal purple' (shown above) or the dark violet color known as generic purple is the common layman's idea of purple, but these color terms carry different meanings in different parts of the world.
The Chinese word for 'color' is yánsè ( 顏色 ). In Literary Chinese, the character 色 more literally corresponds to 'color in the face' or 'emotion'. It was generally used alone and often implied sexual desire or desirability. During the Tang dynasty (618–907), the word yánsè came to mean 'all color'.
With white above a dark boundary, we observe the light extending a blue-violet edge into the dark area; whereas dark above a light boundary results in a red-yellow edge extending into the light area. Goethe was intrigued by this difference.
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism.
In optics, violet is a spectral color (referring to the color of different single wavelengths of light), whereas purple is the color of various combinations of red and blue (or violet) light, some of which humans perceive as similar to violet.
Visual pathways in the human brain. The ventral stream (purple) is important in color recognition. The dorsal stream (green) is also shown. They originate from a common source in the visual cortex. Color processing begins at a very early level in the visual system (even within the retina) through initial color opponent mechanisms.
ISCC–NBS descriptor. Very dark purple. B: Normalized to [0–255] (byte) Dark purple is a dark tone of purple. [1]