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Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also the mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after acquiring Urchin. [2] [3]
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...
Type. Web analytics. License. GNU GPL v3. Website. matomo .org. Matomo, [2] formerly Piwik (pronounced / ˈpiːwiːk / ), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.
Then Chairman and CEO Eric Schmidt (left) with co-founders Sergey Brin (center) and Larry Page (right) in 2008. Google LLC (/ ˈ ɡ uː ɡ ə l / ⓘ, GOO-ghəl) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
IBM Planning Analytics powered by TM1 (formerly IBM Cognos TM1, formerly Applix TM1, formerly Sinper TM/1 [1]) is a business performance management software suite designed to implement collaborative planning, budgeting and forecasting solutions, interactive "what-if" analyses, as well as analytical and reporting applications.
Performance indicator. A performance indicator or key performance indicator ( KPI) is a type of performance measurement. [1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [2] KPIs provide a focus for strategic and operational improvement ...
The Trade Desk, Inc. The Trade Desk, Inc. (stylized as theTradeDesk) is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users. The Trade Desk is headquartered in Ventura, California.
In addition to application tracking (Google Analytics, Crashlytics), the Android version contains references to Google Play Services (Firebase or AppMeasurement), requests precise phone location data, and appeared to have features for voice search, sharing a free demo account to other users, augmented reality integration with Vuzix, and sending ...
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