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  2. Streisand effect - Wikipedia

    en.wikipedia.org/wiki/Streisand_effect

    The Streisand effect is an unintended consequence of attempts to hide, remove, or censor information, where the effort instead increases public awareness of the information.

  3. Adverse effect - Wikipedia

    en.wikipedia.org/wiki/Adverse_effect

    An adverse effect is an undesired harmful effect resulting from a medication or other intervention, such as surgery. An adverse effect may be termed a " side effect ", when judged to be secondary to a main or therapeutic effect .

  4. Affect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Affect_(psychology)

    It encompasses a wide range of emotional states and can be positive (e.g., happiness, joy, excitement) or negative (e.g., sadness, anger, fear, disgust). Affect is a fundamental aspect of human experience and plays a central role in many psychological theories and studies.

  5. Causality - Wikipedia

    en.wikipedia.org/wiki/Causality

    Causality is an influence by which one event, process, state, or object (a cause) contributes to the production of another event, process, state, or object (an effect) where the cause is partly responsible for the effect, and the effect is partly dependent on the cause.

  6. Halo effect - Wikipedia

    en.wikipedia.org/wiki/Halo_effect

    The halo effect is a perception distortion (or cognitive bias) that affects the way people interpret the information about someone with whom they have formed a positive gestalt. An example of the halo effect is when a person finds out someone they have formed a positive gestalt with has cheated on their taxes.

  7. Effect size - Wikipedia

    en.wikipedia.org/wiki/Effect_size

    In statistics, an effect size is a value measuring the strength of the relationship between two variables in a population, or a sample-based estimate of that quantity. It can refer to the value of a statistic calculated from a sample of data, the value of a parameter for a hypothetical population, or to the equation that operationalizes how ...

  8. Lindy effect - Wikipedia

    en.wikipedia.org/wiki/Lindy_effect

    The Lindy effect (also known as Lindy's Law [1]) is a theorized phenomenon by which the future life expectancy of some non-perishable things, like a technology or an idea, is proportional to their current age. Thus, the Lindy effect proposes the longer a period something has survived to exist or be used in the present, the longer its remaining ...

  9. Effectiveness - Wikipedia

    en.wikipedia.org/wiki/Effectiveness

    Look up effectiveness in Wiktionary, the free dictionary. Effectiveness or effectivity [1] is the capability of producing a desired result or the ability to produce desired output. When something is deemed effective, it means it has an intended or expected outcome, or produces a deep, vivid impression. [2]

  10. Hyperbole - Wikipedia

    en.wikipedia.org/wiki/Hyperbole

    Hyperbole. This article is about the term used in rhetoric. For a geometric curve, see Hyperbola. Hyperbole ( / haɪˈpɜːrbəli / ⓘ; adj. hyperbolic / ˌhaɪpərˈbɒlɪk / ⓘ) is the use of exaggeration as a rhetorical device or figure of speech. In rhetoric, it is also sometimes known as auxesis (literally 'growth').

  11. Doppler effect - Wikipedia

    en.wikipedia.org/wiki/Doppler_effect

    The Doppler effect (also Doppler shift) is the change in the frequency of a wave in relation to an observer who is moving relative to the source of the wave. The Doppler effect is named after the physicist Christian Doppler, who described the phenomenon in 1842.