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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. Until 20 May 2015, the service was called Google Webmaster Tools.
A Google Account is a user account that is required for access, authentication and authorization to certain online Google services. It is also often used as single sign-on for third party services.
Google Activity Report – a monthly report including statistics about a user's Google usage, such as sign-in, third party authentication changes, Gmail usage, calendar, search history and YouTube. Looker Studio – an online tool for converting data into customizable informative reports and dashboards.
Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program.
A performance indicator or key performance indicator ( KPI) is a type of performance measurement. [1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [2] KPIs provide a focus for strategic and operational improvement, create an analytical ...
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