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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics , to provide webmasters and content creators with insights into the performance of their content across Google's services.
Google Analytics – a traffic statistics generator for defined websites, with Google Ads integration. Webmasters can optimize ad campaigns, based on the statistics. Analytics are based on the Urchin software.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Adobe Analytics: Adobe Systems: Cookies via JavaScript 15 Negotiable Bing Webmaster Tools: Microsoft: Cookies via JavaScript N/A Free Analytics Suite: AT Internet: Mobile ID and Cookies Continuous Negotiable Data Workbench: Adobe Systems: Cookies via JavaScript 6.51 Negotiable Google Analytics: Google: Cookies via JavaScript N/A
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