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Google Marketing Platform includes the following services: Display & Video 360 (demand-side platform) Search Ads 360 (search advertising) Campaign Manager 360 (ad management and measurement) Google Analytics 360 (web analytics) Google Tag Manager (tag management) Google Optimize (web analytics) Looker Studio, formerly Google Data Studio (web ...
A tag management system helps manage the lifecycle of digital marketing tags (sometimes referred to as tracking pixels or web beacons ), used to track activity on digital properties, such as websites and web applications. It can also be used to make dynamic changes to the website or application.
Google Tag Manager (2023) – a tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics. Local Service Ads - an online advertising platform for lead generations that provide local businesses with a Google guaranteed green check mark.
Google Ad Manager is an ad exchange platform introduced by Google on June 27, 2018. It combines the features of two former services from Google's DoubleClick subsidiary , DoubleClick for Publishers ( DFP ; formerly known as DART for Publishers ) and DoubleClick Ad Exchange ( AdX ).
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Near-field communication ( NFC) is a set of communication protocols that enables communication between two electronic devices over a distance of 4 centimetres (1.6 in) or less. [1] NFC offers a low-speed connection through a simple setup that can be used for the bootstrapping of capable wireless connections. [2]
Time to Hello World. "Time to hello world" (TTHW) is the time it takes to author a "Hello, World!" program in a given programming language. This is one measure of a programming language's ease of use; since the program is meant as an introduction for people unfamiliar with the language, a more complex "Hello, World!"
Geotagging. Geotagging, or GeoTagging, is the process of adding geographical identification metadata to various media such as a geotagged photograph or video, websites, SMS messages, QR Codes or RSS feeds and is a form of geospatial metadata.
v. t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...
Tag management is the ability to manage user-generated tags (also known as categories, taxonomies or folksonomies) within collaborative software. Tag management features and processes are put in place to encourage cross-user consistency, navigation efficiency and compliance with an existing taxonomy .