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  2. Tag management system - Wikipedia

    en.wikipedia.org/wiki/Tag_management_system

    The tag management system then "fires" individual tags as appropriate based on business rules, navigation events and known data. Typical functionality includes a testing environment , an audit trail and version control, the ability to A/B test different solutions, tag deduplication, and role-based access to data. Notable providers

  3. Google Ad Manager - Wikipedia

    en.wikipedia.org/wiki/Google_Ad_Manager

    Google Ad Manager is an ad exchange service. This means the content or ads a company or person has on Google Ad Manager can be bought or sold within the platform by other ad agencies or advertising management platforms. [12] One of the primary functions of Google Ad Manager is that it composes reporting for a wide range of analysis.

  4. Google Search Console - Wikipedia

    en.wikipedia.org/wiki/Google_Search_Console

    Google Search Console. Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [1] Until 20 May 2015, the service was called Google Webmaster Tools. [2] In January 2018, Google introduced a new ...

  5. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  6. Google Cloud Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Cloud_Platform

    Google Cloud Platform is a part of Google Cloud, which includes the Google Cloud Platform public cloud infrastructure, as well as Google Workspace (G Suite), enterprise versions of Android and ChromeOS, and application programming interfaces (APIs) for machine learning and enterprise mapping services.

  7. Material Design - Wikipedia

    en.wikipedia.org/wiki/Material_Design

    Material Design. Material Design (codenamed Quantum Paper) [4] is a design language developed by Google in 2014. Expanding on the "cards" that debuted in Google Now, Material Design uses more grid-based layouts, responsive animations and transitions, padding, and depth effects such as lighting and shadows. Google announced Material Design on ...

  8. GTM - Wikipedia

    en.wikipedia.org/wiki/GTM

    Gross Ton Mile, the product of total weight (including the weight of lading cars and locomotives) and the distance moved by a train or other vehicle. Gross Trailer Mass, the portion of the mass of a fully laden trailer that is carried by the wheels. GT-M, a Soviet tracked military vehicle. GT-MU, a command and control variant.

  9. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

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