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Service-Ability is a structured idea that focuses on the people and is underpinned by an understanding of morale ( esprit de corps or team spirit ). High morale is universally recognized as being necessary for successful human endeavour, especially in the military context: it sustains purpose and, in both the military and in non-military ...
The Customer Development concept emphasizes empirical research. Customer development is the opposite of the “if we build it, they will come” product development-centered strategy, which is full of risks and can ultimately be the downfall of a company. The customer development method was created by Steve Blank. According to Blank, startups ...