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Threads, Meta Platform's broadside to Twitter, is seen by some advertisers as less contentious and more predictable than Elon Musk's platform, and analysts say it could lure away marketing budgets
The first tweet from space occurs during this period. Twitter also announces that it will start allowing for advertising in the form of promoted tweets – "ordinary tweets that businesses and individuals want to highlight to a wider group of users." October 2010 – October 2013.
In a pitch deck presented to investors, Musk proposed reducing Twitter’s (as it was known then) advertising business from 90% of its revenue to just 45% by 2028.
According to a November 2022 report from Media Matters for America, Twitter had lost half of its top 100 advertisers, which spent $750 million on ads in 2022. [100]
Advertising on Twitter is based solely on the interactions an individual makes on the app. Advertisements shown on an individual's Twitter feed are based on the information provided in that individual's profile. Ads that are shown on Twitter are classified under three categories: promoted tweets, promoted accounts, and promoted trends. [10]
Since Elon Musk took the reins of Twitter on Oct. 27, the billionaire has been in a virtual standoff with Twitter’s advertisers, pressuring advertisers to stay while offering little to...
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