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on·line shop·ping
noun
- 1. the action or activity of buying goods or services via the internet: "broadband makes online shopping easier"
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Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app.
The existence value of e-commerce is to allow consumers to shop online and pay online through the Internet, saving the time and space of customers and enterprises, greatly improving transaction efficiency, especially for busy office workers, and also saving a lot of valuable time.
Online shopping has become a major disruptor in the retail industry as consumers can now search for product information and place product orders across different regions. Online retailers deliver their products directly to the consumers' home, offices, or wherever they want.
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Online marketplaces are information technology companies that act as intermediaries by connecting buyers and sellers. Examples of prevalent online marketplaces for retailing consumer goods and services are Amazon, Taobao and eBay.
It is more usual to refer to this as e-commerce or online shopping. Online shopping allows more detailed information (including audio and video) to be presented, and allows for faster ordering than by mailed form (though phone orders are also common for mail-order catalogues).
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