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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
Occupation. Graphic designer. Years active. (retired in 2000) [1] Known for. Nike, Inc. Notable work. Swoosh logo. Carolyn Davidson is an American graphic designer best known for designing the Nike Swoosh logo.
Raymond Loewy (/ ˈ l oʊ i / LOH-ee, French: [ʁɛmɔ̃ levi]; November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries.
Rob Janoff is an American graphic designer of corporate logos and identities, printed advertisements and television commercials. He is perhaps best known for creating the Apple logo. In 1977, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Steve Jobs of Apple Computer, creating an apple with a bite out ...
Saul Bass (/ b æ s /; May 8, 1920 – April 25, 1996) was an American graphic designer and Oscar-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos.
Logo design. Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization.
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