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Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
The sales volume of a company whose product is defined by the name of its color is susceptible to the symbolism and association of that name — in one example, a company selling a paint color named "off white" more than doubled its sales simply by renaming the same color "ancient silk". Conceptualizations of colors cross-culturally
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
Opponent-process theory suggests that color perception is controlled by the activity of three opponent systems. In the theory, he postulated about three independent receptor types which all have opposing pairs: white and black, blue and yellow, and red and green. These three pairs produce combinations of colors for us through the opponent ...
Grapheme–color synesthetes, as a group, share significant preferences for the color of each letter (e.g., A tends to be red; O tends to be white or black; S tends to be yellow, etc.) Nonetheless, there is a great variety in types of synesthesia, and within each type, individuals report differing triggers for their sensations and differing ...
White torture, often referred to as white room torture, is a type of psychological torture [1] [2] technique aimed at complete sensory deprivation and isolation. A prisoner is held in a cell that deprives them of all senses and identity. [2] [3] [4] It is particularly used in Iran; however, there is also evidence of its use by Venezuelan and ...
The term "person of color" (pl.: people of color or persons of color; abbreviated POC) is primarily used to describe any person who is not considered "white".In its current meaning, the term originated in, and is primarily associated with, the United States; however, since the 2010s, it has been adopted elsewhere in the Anglosphere (often as person of colour), including relatively limited ...
Opponent process. The opponent process is a color theory that states that the human visual system interprets information about color by processing signals from photoreceptor cells in an antagonistic manner. The opponent-process theory suggests that there are three opponent channels, each comprising an opposing color pair: red versus green, blue ...