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Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts.
Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
The American Institute of Graphic Arts (AIGA) is a professional organization for design. Its members practice all forms of communication design , including graphic design , typography , interaction design , user experience , branding and identity.
In the late 20th century, technological advances drove changes in style, and today a professional business card will often include one or more aspects of striking visual design. Prior to the COVID-19 pandemic , approximately 7 billion business cards were printed around the world every year.
A company's brand identity can be represented in terms of design through a unique logo, or signage, and is then often integrated throughout all the elements of a company's materials such as business cards, stationery, packaging, media advertising, promotions, and more. Brand identity may include logo design.
Founded in 1919 by Walter Gropius, it is considered the birthplace of the design profession. A graphic designer is a professional who practices the discipline of graphic design, either within companies or organizations or independently.