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Through user reviews, consumers seeking to make a purchase decision are able to independently analyse and evaluate their choices. [2] Consumers are able to identify with specific product attributes that provide the highest utility by comparing their own value chain with users who provide information about their personal experience. [4]
Creative Market first began in 2011 as a venture between Aaron Epstein, Chris Williams, and Darius A. Monsef IV. [2] Epstein, Williams, and Monsef were the co-founders of COLOURlovers, a Y Combinator-backed social network service that provides color inspiration for both personal and professional creative projects. [3]
In 2011, Abramson bought back BustedTees, an online T-shirt company he had previously sold to IAC.He and Schwartz launched TeePublic in 2013 as an e-commerce crowdsourcing site where artists could upload and sell their designs.
Co-founders Jake Nickell and Jacob DeHart started Threadless in 2000 with $1,000. Threadless began as a T-shirt design competition on the now defunct dreamless.org, a forum where users experimented with computers, code, and art. [5]
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