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Full color cards, or cards that use many colors, are printed on sheetfed presses as well; however, they use the CMYK (cyan, magenta, yellow, and black) four-color printing process. Screens of each color overprinted on one another create a wide gamut of color.
Sublimation transfer printing is a digital printing technology using full-color artwork that works with polyester and polymer-coated substrates. Originally used for printing polyester fabrics, the process is now commonly also used for decorating apparel, signs, and banners, as well as novelty items such as cell phone covers, plaques, coffee ...
Commercial – Business Stationery - Including business cards, letterheads Variable data printing – uses database-driven print files for the mass personalization of printed materials Fine art – archival digital printing methods include real photo paper exposure prints and giclée prints on watercolor paper using pigment based inks.
For example, a 28" x 40" sheet can hold 9 4" x 6" at 5,000 or 18 2,500 postcards (each card takes 4.25" x 6.25" on the sheet to accommodate full bleed. Gang-run printing has been one of the driving forces in the large drop in the price for full-color printing.
The CMYK color model (also known as process color, or four color) is a subtractive color model, based on the CMY color model, used in color printing, and is also used to describe the printing process itself. The abbreviation CMYK refers to the four ink plates used: c yan, m agenta, y ellow, and k ey (black).
A method of full-color printing is six-color process printing (for example, Pantone's Hexachrome system) which adds orange and green to the traditional CMYK inks for a larger and more vibrant gamut, or color range. However, such alternate color systems still rely on color separation, halftoning and lithography to produce printed images.
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