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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. Until 20 May 2015, the service was called Google Webmaster Tools.
Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program.
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services.
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Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous ...
Google Analytics and Adobe Analytics are the most widely used on-site web analytics service; although new tools are emerging that provide additional layers of information, including heat maps and session replay. In the past, web analytics has been used to refer to on-site visitor measurement.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
A Google Account is a user account that is required for access, authentication and authorization to certain online Google services. It is also often used as single sign-on for third party services. Usage [ edit ]
Search analytics data can be collected in several ways. Search engines provide access to their own data with services such as Google Analytics, [5] Google Trends, and Google Insights. Third-party services must collect their data from ISP 's, phoning home software, or from scraping search engines.
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