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The general model of color psychology relies on six basic principles: Color can carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving.
The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference.
Today, mourning or death is symbolized by white in East Asia, black in the US, and blue in Iran, while happiness is symbolized by white in Australia and NZ, and yellow in China.
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science.
In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color .
The philosophy of color is a subset of the philosophy of perception that is concerned with the nature of the perceptual experience of color. Any explicit account of color perception requires a commitment to one of a variety of ontological or metaphysical views, distinguishing namely between externalism / internalism, which relate respectively ...
The opponent-process theory suggests that there are three opponent channels, each comprising an opposing color pair: red versus green, blue versus yellow, and black versus white ( luminance ). [1] The theory was first proposed in 1892 by the German physiologist Ewald Hering .
Color constancy is a process that allows the brain to recognize a familiar object as being a consistent color regardless of the amount or wavelengths of light reflecting from it at a given moment.
Descriptions of primary colors come from areas including philosophy, art history, color order systems, and scientific work involving the physics of light and perception of color. Art education materials commonly use red, yellow, and blue as primary colors, sometimes suggesting that they can mix all colors.
Chromaticity is an objective specification of the quality of a color regardless of its luminance. Chromaticity consists of two independent parameters, often specified as hue (h) and colorfulness (s), where the latter is alternatively called saturation, chroma, intensity, [1] or excitation purity.