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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]

  3. Color symbolism - Wikipedia

    en.wikipedia.org/wiki/Color_symbolism

    Color symbolism in art, literature, and anthropology refers to the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [1] and even within the same culture in different time periods. [2]

  4. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    Opponent-process theory suggests that color perception is controlled by the activity of three opponent systems. In the theory, he postulated about three independent receptor types which all have opposing pairs: white and black, blue and yellow, and red and green. These three pairs produce combinations of colors for us through the opponent ...

  5. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck (other colors lack a consistent meaning). From a recent study, it was discussed that associative learning is the process where an individual develops color preferences. In ...

  6. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...

  7. Lüscher color test - Wikipedia

    en.wikipedia.org/wiki/Lüscher_color_test

    Lüscher color test. Not to be confused with Von Luschan's chromatic scale. The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference.

  8. Unique hues - Wikipedia

    en.wikipedia.org/wiki/Unique_hues

    Unique hues. Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [1]

  9. Shades of yellow - Wikipedia

    en.wikipedia.org/wiki/Shades_of_yellow

    Red, green and blue lights, representing the three basic additive primary colors of the RGB color system, red, green, and blue. Pure yellow light is composed of equal amount of red and green light. The color box at right shows the most intense yellow representable in 8-bit RGB color model; yellow is a secondary color in an additive RGB space.

  10. Philosophy of color - Wikipedia

    en.wikipedia.org/wiki/Philosophy_of_color

    The philosophy of color is a subset of the philosophy of perception that is concerned with the nature of the perceptual experience of color. Any explicit account of color perception requires a commitment to one of a variety of ontological or metaphysical views, distinguishing namely between externalism / internalism, which relate respectively ...

  11. Yellow - Wikipedia

    en.wikipedia.org/wiki/Yellow

    Yellow is the color between green and orange on the spectrum of light. It is evoked by light with a dominant wavelength of roughly 575–585 nm. It is a primary color in subtractive color systems, used in painting or color printing. In the RGB color model, used to create colors on television and computer screens, yellow is a secondary color ...