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Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically "ideas") [6] like recipes, home, style, motivation, and inspiration on the internet using images and, on a smaller scale, animated GIFs and videos, [7] in the form of pinboards. [8]
Etsy, Inc. is an American e-commerce company focused on handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home décor, religious items and furniture, toys, art, as well as craft supplies and tools.
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In May 2020, 5-Minute Crafts created their first English-language channel on Pinterest. In July 2020, 5-Minute Crafts collaborated with Mattel for a custom brand campaign that included multiple DIY videos focused on family-friendly crafts and at-home activities.
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Michaels Stores, Inc., more commonly known as Michaels, is a privately held chain of American and Canadian arts and crafts stores. It is North America's largest provider of arts, crafts, framing, floral and wall décor, and merchandise for makers and do-it-yourself home decorators.