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Claria Corporation (formerly Gator Corporation [1]) was a software company based in Redwood City, California that invented “Behavioral Marketing”, a new form of online advertising. It was founded in 1998 by Denis Coleman (co-founder of Symantec ), Stanford MBA Sasha Zorovic, and engineer Mark Pennell, based on work Zorovic had done at Stanford.
A potentially unwanted program ( PUP) or potentially unwanted application ( PUA) is software that a user may perceive as unwanted or unnecessary. It is used as a subjective tagging criterion by security and parental control products. Such software may use an implementation that can compromise privacy or weaken the computer's security.
Adware is also a problem on the Mac, with software like Genieo, which was released in 2009, inserting ads into webpages and changing users' homepage and search engine. Malware has also been spread on Macs through Microsoft Word macros. MacOS, known for its robust security, has faced evolving challenges regarding malware over time.
Earlier versions of anti-spyware programs focused chiefly on detection and removal. Javacool Software's SpywareBlaster, one of the first to offer real-time protection, blocked the installation of ActiveX-based spyware. Like most anti-virus software, many anti-spyware/adware tools require a frequently updated database of threats.
Windows: Windows 7 and newer. Mac: MacOS X and newer. Note: Ad-Free AOL Mail removes ads while using AOL email; it is not supported on AOL Desktop Gold or the AOL mobile app. Ad-Free AOL Webmail ...
Adware has also been discovered in certain low-cost Android devices, particularly those made by small Chinese firms running on Allwinner systems-on-chip. There are even cases where adware code is embedded deep into files stored on the system and boot partitions, to which removal involves extensive (and complex) modifications to the firmware.
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