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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Launched. November 14, 2005; 18 years ago. ( 2005-11-14) Current status. Active. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after ...

3. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

4. Web tracking - Wikipedia

   en.wikipedia.org/wiki/Web_tracking

   Web tracking will give insight on how a website is being used and see how long a user spends on a certain page. This can be used to see who may have the most interest in the content of the website. [6] Usability tests is the practice of testing how easy a design is to use. Users are observed as they complete tasks. [7]

5. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   UTM parameters. Urchin Tracking Module ( UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

6. Web beacon - Wikipedia

   en.wikipedia.org/wiki/Web_beacon

   Overview. A web beacon is any of several techniques used to track who is visiting a web page. They can also be used to see if an email was read or forwarded or if a web page was copied to another website. [7] The first web beacons were small digital image files that were embedded in a web page or email. The image could be as small as a single ...

7. Google Trends - Wikipedia

   en.wikipedia.org/wiki/Google_Trends

   Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time. On August 5, 2008, Google launched Google Insights for Search, a more sophisticated and advanced service displaying ...

8. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, and track the activities of the visitor. With this information, a marketer can improve ...

9. List of web analytics software - Wikipedia

   en.wikipedia.org/wiki/List_of_web_analytics_software

   Tracking method Latest stable release Latest release date License Analog: C: Logfile-based Web log files 6.0.17 2021-06-20 GNU GPL: AWStats: Perl: Logfile-based Web log files 7.9 2023-01-17; 16 months ago GNU GPL: GoAccess: C: Logfile-based Web log files 1.9.2 2024-04-12; 45 days ago MIT: Matomo: PHP: MariaDB, MySQL: JavaScript, Web log files 5.0.3