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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

3. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

4. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, and track the activities of the visitor. With this information, a marketer can improve ...

5. Big data - Wikipedia

   en.wikipedia.org/wiki/Big_data

   Current usage of the term big data tends to refer to the use of predictive analytics, user behavior analytics, or certain other advanced data analytics methods that extract value from big data, and seldom to a particular size of data set. "There is little doubt that the quantities of data now available are indeed large, but that's not the most ...

6. Applications of artificial intelligence - Wikipedia

   en.wikipedia.org/wiki/Applications_of_artificial...

   A Google app analyzes language and converts speech into text. The platform can identify angry customers through their language and respond appropriately. [242] Amazon uses a chatbot for customer service that can perform tasks like checking the status of an order, cancelling orders, offering refunds and connecting the customer with a human ...

7. Learning analytics - Wikipedia

   en.wikipedia.org/wiki/Learning_analytics

   Learning analytics is the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimizing learning and the environments in which it occurs.