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The Schwinn Bicycle Company is an American company that develops, manufactures and markets bicycles under the eponymous brand name. The company was originally founded by Ignaz Schwinn (1860–1948) in Chicago in 1895. [2] [3] It became the dominant manufacturer of American bicycles through most of the 20th century.
Schwinn sold an impressive 1.5 million bicycles in 1974, but would pay the price for failing to keep up with new developments in bicycle technology and buying trends. Schwinn also marketed a top-shelf touring model from Panasonic, the World Voyager , lugged with butted Tange chrome-molybdenum alloy tubing, Shimano derailleurs, and SunTour bar ...
50's Huffy Radio Bicycle. Schwinn advertisement from 1946. A cruiser bicycle, also known as a beach cruiser or (formerly) motobike, is a bicycle that usually combines balloon tires, an upright seating posture, a single-speed drivetrain, and straightforward steel construction with expressive styling. Cruisers are popular among casual bicyclists ...
As two-wheeled bicycles increased in popularity a new plant was built in Little Rock, Arkansas in 1951. In 1962, the company moved its operations to Olney, Illinois, where it built a new factory on a 122-acre (0.49 km 2) site that would remain the company's principal bicycle manufacturing location into the 1990s. Products manufactured there ...
As of 2020, Giant categorizes its bicycles by user: On-Road; X-Road; Off-Road; E-bikes; Youth; Within each Level are several Uses, such as Race, Endurance, City, Cruiser, etc. In late 2016, Giant announced the Road-E+ e-Bike, which features: HCT (Hybrid Cycling Technology) drive system; 500 watt 80Nm Yamaha mid drive motor
In 2002, Schwinn was introduced to the mass-merchant channel at Walmart, Target, and Toys "R" Us. On March 17, 2003, Pacific Cycle acquired InStep L.L.C. for an undisclosed price. InStep is a marketer and distributor of jogging strollers and bicycle trailers. Pacific financed the purchase through company earnings and the price was not disclosed.