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Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer 's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub ...
To file a complaint, a consumer obtains a copy of the Consumer Protection Act. The format for filing a complaint is simple, with guidelines provided for reference. It is advisable to describe the facts and support the claim with comprehensive documentation.