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Customer service training (CST) refers to teaching employees the knowledge, skills, and competencies required to increase customer satisfaction.
In 2004, the water-park won the SWIM Award for their Front Line Employee Training Program using "The Fish Philosophy". The Wild Wadi is not the only company in Dubai to actively use the Fish! philosophy, even the American Hospital uses the video in customer service training for its front line staff.
Customer-centric relationship management (CCRM) is a nascent sub-discipline that focuses on customer preferences instead of customer leverage. CCRM aims to add value by engaging customers in individual, interactive relationships.
Typical projects in the field include executive and supervisory/management development, new-employee orientation, professional-skills training, technical/job training, customer-service training, sales-and-marketing training, and health-and-safety training.
Customer advocacy is a specialized form of customer service in which companies focus on what is deemed to be best for the customer. It is a change in a company's culture that is supported by customer-focused customer service and marketing techniques.
Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation.
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