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Lionel produced a train set based on the movie, and stronger-than-anticipated demand caused highly publicized shortages. Various news stories told of a reporter's quest to locate a set, and some dealers marked the prices up above the suggested retail price of US$229.
Lionel trains have been produced since 1900, and their trains were admired by model railroaders around the world for the solidity of their construction and the authenticity of their detail. During its peak years in the 1950s, the company sold $25 million worth of trains per year.
Standard Gauge, also known as wide gauge, was an early model railway and toy train rail gauge, introduced in the United States in 1906 by Lionel Corporation. As it was a toy standard, rather than a scale modeling standard, the actual scale of Standard Gauge locomotives and rolling stock varied.
While Lionel's top mid-fifties toy sales were some $32 million, the Marx's 1955 toy sales were $50 million. When it comes to quality and quantity, Louis Marx and Company is considered "the most important producer of inexpensive American toy trains".
During the first few years of this K-line by Lionel period, the extravagant passenger trains which competed directly with Lionel's premium products were conspicuously absent, with the initial offerings focusing more on K-Line's value line.
Additionally, Lionel's trains generally were priced lower, or, in instances where their price was comparable to Ives, they were larger, making them appear to be a better value for the money. As a result, Lionel continually gained ground on Ives, finally overtaking them in sales in 1924.