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Lex Service renamed themselves RAC plc in 2002. In October 2000, RAC purchased Intergraph's Computer Aided Dispatch System (I/CAD), a Command and Control system. [7] The National Customer Service Awards' recognized the system with the 'Best Use of Technology in Customer Service' award in October 2004. [8]
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The company is based in Dunstable near Luton; the home office building doubles as one of A.S. Watson's large UK distribution centres serving Savers, Superdrug, and The Perfume Shop. Customer service operations are based at Superdrug's head office in Croydon, London, and the company's registered office is Hutchinson House, Battersea, London.
Before 1993, telephone numbers would consist either of a two-digit area code and a six-digit subscriber number in cities and large towns, for example, (02) 412702 in Oslo, [1] or a three-digit area code and a five-digit subscriber number in smaller towns, for example, (034) 83000 in Larvik.
Customer service is the assistance and advice provided by a company through phone, online chat, mail, and e-mail to those who buy or use its products or services. Each industry requires different levels of customer service, [ 1 ] but towards the end, the idea of a well-performed service is that of increasing revenues.
However, unlike a standard telephone directory, where the user uses customer's details (such as name and address) in order to retrieve the telephone number of that person or business, a reverse telephone directory allows users to search by a telephone service number in order to retrieve the customer details for that service.