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  2. Service recovery paradox - Wikipedia

    en.wikipedia.org/wiki/Service_recovery_paradox

    Service recovery paradox. The service recovery paradox (SRP) is a situation in which a customer thinks more highly of a company after the company has corrected a problem with their service, compared to how they would regard the company if non-faulty service had been provided. The main reason behind this thinking is that successful recovery of a ...

  3. Service blueprint - Wikipedia

    en.wikipedia.org/wiki/Service_blueprint

    A simple way to think about blueprints is as a process chart which consists of inputs, process and outputs. Inputs (raw materials) → Process (transformation) → Outputs (finished goods) Service blueprints include actions and the amount of discretion for varying each step. A service blueprint is always constructed from the customer's perspective.

  4. SERVQUAL - Wikipedia

    en.wikipedia.org/wiki/SERVQUAL

    SERVQUAL is a multi-dimensional research instrument designed to capture consumer expectations and perceptions of a service along five dimensions that are believed to represent service quality. SERVQUAL is built on the expectancy–disconfirmation paradigm, which, in simple terms, means that service quality is understood as the extent to which ...

  5. Customer equity - Wikipedia

    en.wikipedia.org/wiki/Customer_equity

    Customer equity. Customer equity is the total combined customer lifetime values of all of the company's customers. [1] It is calculated by multiplying the number of customers by the average value of each customer. Customer equity is important because it reflects the potential future revenue that a company can generate from its existing customer ...

  6. Service quality - Wikipedia

    en.wikipedia.org/wiki/Service_quality

    Service quality. Service quality ( SQ ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ = P − E. [1] This conceptualistion of service quality has its origins in the expectancy-disconfirmation paradigm. [2]

  7. Omnichannel - Wikipedia

    en.wikipedia.org/wiki/Omnichannel

    Omnichannel contact centers offer customers the same experience across all channels, while providing customer service agents a simpler interface and richer set of data. Outlook. Although omnichannel is said to be dictated by systems and processes, it is the customer who dictates how a transaction occurs.

  8. Customer acquisition cost - Wikipedia

    en.wikipedia.org/wiki/Customer_acquisition_cost

    Customer acquisition cost (CAC) is the cost of winning a customer to purchase a product or service. As an important unit economic, customer acquisition costs are often related to customer lifetime value (CLV or LTV). With CAC, any company can gauge how much they’re spending on acquiring each customer.

  9. Levels of service - Wikipedia

    en.wikipedia.org/wiki/Levels_of_service

    Levels of service (LOS) is a term in asset management referring to the quality of a given service. Defining and measuring levels of service is a key activity in developing infrastructure asset management plans. [2] [3] [4] Levels of service may be tied to physical performance of assets or be defined via customer expectation and satisfaction.