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Occupation (s) Graphic designer. Professor. Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.
The basic principles of the Swiss style include minimalist graphics, the use of a modular grid system, asymmetrical layout and sans-serif fonts. Swiss style is considered the basis of modern graphic design.
Flat design is a minimalist design language or design style commonly used in graphical user interfaces (GUI) (such as web applications and mobile apps), and also in graphical materials such as posters, arts, guide documents and publishing products.
Graphic design is essential for advertising, branding, and marketing, influencing how people act. Good graphic design builds strong, recognizable brands, communicates messages clearly, and shapes how consumers see and react to things.
The term minimalism is also used to describe a trend in design and architecture, wherein the subject is reduced to its necessary elements. Minimalist architectural designers focus on the connection between two perfect planes, elegant lighting, and the void spaces left by the removal of three-dimensional shapes in an architectural design.