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Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest.
The fast fashion market is popular for its cheap and convenient options, but its impacts on the environment may be enough to move consumers away from the big brands.
Fast fashion — clothing that’s produced cheaply and rapidly in the latest trends — allows consumers to have replicas of designer looks with prices starting around $15 apiece.
Fast fashion is a term used to represent cheap, trendy clothing that is made to replicate higher end fashion trends. As of 2019, China remains the leading producer of fast fashion clothing. [1] Many sweatshops are located in China, where the workers are underpaid and overworked in unsafe environments.
In The True Cost, Morgan examines the garment industry—specifically the fast fashion business— and links it to consumerism, globalization, capitalism, structural poverty, and oppression.
Brandy Melville has fed stockpiles of single-sized clothing to young girls since 2009, featuring an inventory of plain “baby tees,” low-rise denim, tight thermals, and micro shorts. The brand ...
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