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Generally, embossing is the process most often employed to attract attention or convey a high quality textural contrast in relation to the surrounding area of the paper stock. "Debossing" is similar to embossing, but recesses the design rather than raising it. Rather than the paper being raised in specific areas, it is indented.
It is commonly used on wedding invitations, letterheads, business cards, greeting cards, gift wrap, packaging, etc. It is sometimes used in diploma printing as a low-cost alternative to engraved embossing .
Visiting card. A visiting card or a calling card was a small, decorative card that was carried by individuals to present themselves to others. It was a common practice in the 18th and 19th century, particularly among the upper classes, to leave a visiting card when calling on someone (which means to visit their house or workplace).
Commercial – Business Stationery - Including business cards, letterheads; Variable data printing – uses database-driven print files for the mass personalization of printed materials; Fine art – archival digital printing methods include real photo paper exposure prints and giclée prints on watercolor paper using pigment based inks.
Business cards are printed on some form of card stock, the visual effect, method of printing, cost and other details varying according to cultural or organizational norms and personal preferences. The common weight of a business card varies some by location.
Embossing is a printing technique used to create raised surfaces in the converted paper stock. The process relies upon mated dies that press the paper into a shape that can be observed on both the front and back surfaces. Two things are required during the process of embossing: a die and a stock.