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As of August 2023, The Knot Worldwide has a user base of 35 million monthly visitors and its global wedding vendor marketplace connects approximately 4 million engaged couples annually with 850,000 vendors.
Zola is an online wedding registry, wedding planner, and retailer. It is a female-led e-commerce company that allows couples to register for gifts, experiences, and cash funds as well as add gifts from other stores. Zola has also expanded into wedding planning with free wedding websites, invitations, and items for the wedding day.
Personal wedding websites are used for various purposes, including communication with guests, sharing wedding photos and videos with those who could not attend, providing maps, hotel and destination information, bridal party and couple biographies, and profiling vendors.
Wedding industry. The global wedding industry was worth $300 billion as of 2016. The United States wedding industry alone was estimated to be worth $60 billion as of the same year. In the United States, the wedding industry employs over one million people throughout 600,000 businesses and grows 2% each year.
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Today, couples in the United States and Canada are waiting later in life to get married. The average age for males getting married in the United States is 27 years old, whereas, women's average age is 25. [5] In Canada, the average age for males and females getting married varies on depending on province or territory but are usually 16 or older.
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