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The general model of color psychology relies on six basic principles: Color can carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving.
The same color of green symbolizes envy in Belgium and the US, but envy is symbolized by yellow in Germany and Russia, and purple in Mexico. Even the colors that denote powerful emotions vary. Love is symbolized by green in Japan, red and purple in China, Korea, Japan, and the US.
In some parts of the world, 'Royal purple' (shown above) or the dark violet color known as generic purple is the common layman's idea of purple, but these color terms carry different meanings in different parts of the world.
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism.
Since the colour phenomenon relies on the adjacency of light and dark, there are two ways to produce a spectrum: with a light beam in a dark room, and with a dark beam (i.e., a shadow) in a light room.
In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck (other colors lack a consistent meaning).
Opponent-process theory is a psychological and neurological model that accounts for a wide range of behaviors, including color vision. This model was first proposed in 1878 by Ewald Hering, a German physiologist, and later expanded by Richard Solomon, a 20th-century psychologist.
In Europe and America, purple is the color most associated with vanity, extravagance, and individualism. Among the seven deadly sins, it represents pride. It is a color which is used to attract attention. The artificial, materialism and beauty. Purple is the color most often associated with the artificial and the unconventional.
The opponent-process theory suggests that there are three opponent channels, each comprising an opposing color pair: red versus green, blue versus yellow, and black versus white ( luminance ). [1] The theory was first proposed in 1892 by the German physiologist Ewald Hering .
Chromophobia (also known as chromatophobia or chrematophobia) is a persistent, irrational fear of, or aversion to, colors and is usually a conditioned response. While actual clinical phobias to color are rare, colors can elicit hormonal responses and psychological reactions.