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Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
The same color of green symbolizes envy in Belgium and the US, but envy is symbolized by yellow in Germany and Russia, and purple in Mexico. Even the colors that denote powerful emotions vary. Love is symbolized by green in Japan, red and purple in China, Korea, Japan, and the US.
Favoritism of colors varies widely. Often societal influences will have a direct impact on what colors are favored and disdained. In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck (other colors lack a consistent meaning).
In some parts of the world, 'Royal purple' (shown above) or the dark violet color known as generic purple is the common layman's idea of purple, but these color terms carry different meanings in different parts of the world.
In optics, violet is a spectral color (referring to the color of different single wavelengths of light), whereas purple is the color of various combinations of red and blue (or violet) light, some of which humans perceive as similar to violet.
With a light spectrum (i.e. a shaft of light in a surrounding darkness), we find yellow-red colours along the top edge, and blue-violet colours along the bottom edge. The spectrum with green in the middle arises only where the blue-violet edges overlap the yellow-red edges.
Dark blue became a common colour for military uniforms and later, in the late 20th century, for business suits. Because blue has commonly been associated with harmony, it was chosen as the colour of the flags of the United Nations and the European Union .
According to traditional color theory based on subtractive primary colors and the RYB color model, yellow mixed with purple, orange mixed with blue, or red mixed with green produces an equivalent gray and are the painter's complementary colors.
Puce is a brownish purple color. The term comes from the French couleur puce, literally meaning "flea color". Puce became popular in the late 18th century in France. It appeared in clothing at the court of Louis XVI, and was said to be a favorite color of Marie Antoinette, though there are no portraits of her wearing it.
A periwinkle flower. Periwinkle is a color in the blue and violet family. Its name is derived from the lesser periwinkle or myrtle herb ( Vinca minor) which bears flowers of the same color. The color periwinkle is also called lavender blue and light blue violet. [2] The color periwinkle may be considered a pale tint of purple-blue in the ...