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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]

  3. Color symbolism - Wikipedia

    en.wikipedia.org/wiki/Color_symbolism

    Color symbolism in art, literature, and anthropology refers to the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [1] and even within the same culture in different time periods. [2] The same color may have very different associations within ...

  4. Shades of purple - Wikipedia

    en.wikipedia.org/wiki/Shades_of_purple

    The color purple, as defined in the X11 color names in 1987, is brighter and bluer than the HTML/CSS web color purple shown above as purple (HTML/CSS color). This is one of the very few clashes between web and X11 colors . This color can be called X11 purple . Veronica prostrata, for which the color veronica is named.

  5. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...

  6. Theory of Colours - Wikipedia

    en.wikipedia.org/wiki/Theory_of_Colours

    1840. OCLC. 318274261. Light spectrum, from Theory of Colours – Goethe observed that colour arises at the edges, and the spectrum occurs where these coloured edges overlap. Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans.

  7. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck (other colors lack a consistent meaning). From a recent study, it was discussed that associative learning is the process where an individual develops color preferences. In ...

  8. Wait: Why is Halloween all black and orange? The meaning ...

    www.aol.com/news/halloween-colors-history...

    The psychology of colorColor is the first thing we assess when viewing an object, making it one of the most powerful and memorable design aspects from a psychological perspective,” Dunford says.

  9. Purple - Wikipedia

    en.wikipedia.org/wiki/Purple

    Purple is a color similar in appearance to violet light. In the RYB color model historically used in the arts, purple is a secondary color created by combining red and blue pigments. In the CMYK color model used in modern printing, purple is made by combining magenta pigment with either cyan pigment, black pigment, or both.

  10. Jungian archetypes - Wikipedia

    en.wikipedia.org/wiki/Jungian_archetypes

    Jungian archetypes are a concept from psychology that refers to a universal, inherited idea, pattern of thought, or image that is present in the collective unconscious of all human beings. The psychic counterpart of instinct, archetypes are thought to be the basis of many of the common themes and symbols that appear in stories, myths, and ...

  11. Chromophobia - Wikipedia

    en.wikipedia.org/wiki/Chromophobia

    Chromophobia. The fear of the color red is called erythrophobia. Chromophobia (also known as chromatophobia [1] or chrematophobia [2]) is a persistent, irrational fear of, or aversion to, colors and is usually a conditioned response. [2] While actual clinical phobias to color are rare, colors can elicit hormonal responses and psychological ...