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Page described the meaning of the colors as, "The pink color represents sexual attraction to the same sex only (gay and lesbian), the blue represents sexual attraction to the opposite sex only (straight) and the resultant overlap color purple represents sexual attraction to both sexes (bi)."
Mauve (/ ˈ m oʊ v / ⓘ, mohv; / ˈ m ɔː v / ⓘ, mawv) is a pale purple color named after the mallow flower (French: mauve). The first use of the word mauve as a color was in 1796–98 according to the Oxford English Dictionary, but its use seems to have been rare before 1859.