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Social media. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. [1] [2] Common features include: [2] Online platforms that enable users to create and share content and participate in social networking.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Pros and cons. Proponents of social media advertising suggest the following advantages: Advertisers can reach users who are interested in their products; Allows for detailed analysis and reporting (including business intelligence). Companies have access to analytics options on each social network to learn how well their brand profile is doing.
Getty ImagesUnveiling your financial aspirations on social media can lead to supportive connections and advice.
Social media are distinct from industrial and traditional media such as newspapers, magazines, television, and film as they are comparatively inexpensive marketing tools and are highly accessible. They enable anyone, including private individuals, to publish or access information easily.
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