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If you've heard of Google Analytics but haven't gotten around to learning it, you may want to skip right over to Google Analytics 4 (GA4). GA4 is the next iteration of Google's...
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1]
TL;DR: The Google Analytics Certification is on sale for £11.12, saving you 93% on list price. Data rules all in 2020, and if you don't plan to be a full-blown data scientist, you should at least ...
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. [1] Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science ...
Artificial intelligence (AI) has been used in applications throughout industry and academia. Similar to electricity or computers, AI serves as a general-purpose technology that has numerous applications. Its applications span language translation, image recognition, decision-making, [1] credit scoring, e-commerce and various other domains. AI which accommodates such technologies as machines ...
Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).
Google Analytics [134] is a free tool that shows the behavior and other information, such as demographics and device type used, of website visitors from social networks.
Google Cloud Platform ( GCP ), offered by Google, is a suite of cloud computing services that provides a series of modular cloud services including computing, data storage, data analytics, and machine learning, alongside a set of management tools. [2]
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics.