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TikTok Shop is an e-commerce feature of the video hosting service TikTok. Launched in November 2022, [1] the feature enables users interested in starting a business and generating income to upload their curated products on TikTok for others to discover.
TikTok Shop, launched in September 2023, appears in its own tab on the video platform, allowing users to shop for products that are showcased and endorsed by creators.
We asked experts about the legitimacy of products on TikTok Shop. Shoppers are drawn to the crazy discounts — like viral leggings for $8. But, is there a catch?
After months of testing, TikTok is fully launching its e-commerce product in the U.S. in an effort to translate the app’s cultural relevance among young consumers to sales.
TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smart phone app.
This collaboration is a step for TikTok to expand its operations in the Indonesian e-commerce sector, particularly through the TikTok Shop platform. Although TikTok now holds a large portion of Tokopedia's shares, 25% of Tokopedia's shares are still held by GoTo, the corporate group that previously encompassed Tokopedia.
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