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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Launched. November 14, 2005; 18 years ago. ( 2005-11-14) Current status. Active. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after ...

3. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

4. List of web analytics software - Wikipedia

   en.wikipedia.org/wiki/List_of_web_analytics_software

   Web log files 6.2.1 Price varies. Tealeaf CX: IBM: Windows/Linux: MS SQL/Proprietary Network traffic monitor 8.4 See web-site Unica NetInsight: IBM: Windows/Linux/Solaris: MS SQL/IBM Db2/Oracle Database/Netezza: Web log files & Cookies (with or without JavaScript) 8.6 (as of 2012-05-15) Sale has been discontinued: Urchin: Google: Windows/Linux/BSD

5. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   Use. UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, including the Google Analytics URL Builder for websites.

6. Website monitoring - Wikipedia

   en.wikipedia.org/wiki/Website_monitoring

   Website monitoring is the process of testing and verifying that end-users can interact with a website or web application as expected. Website monitoring are often used by businesses to ensure website uptime, performance, and functionality is as expected. Website monitoring companies provide organizations the ability to consistently monitor a ...

7. Urchin (software) - Wikipedia

   en.wikipedia.org/wiki/Urchin_(software)

   Website. www .google .com /urchin /index .html. Urchin was a web statistics analysis program that was developed by Urchin Software Corporation. Urchin analyzed web server log file content and displayed the traffic information on that website based upon the log data. Sales of Urchin products ended on March 28, 2012.