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Zazzle. Zazzle is an American online marketplace that allows designers and customers to create their own products with independent manufacturers (clothing, posters, etc.), as well as use images from participating companies.
In 2022, researchers from UCLA documented that millions of Amazon sellers purchase fake 5-star reviews through private Facebook groups. Spoof reviews. Humorous customer reviews are common on some major shopping sites, such as Amazon. These are often ironically or sarcastically praising reviews of products deemed kitsch or mundane.
It's never fun to be scammed, but if you're a small business owner then falling for a scam can have long-lasting effects on a business, damaging client relationships and profit.
Trustpilot denies that it permits any known fraudulent reviews on its site. On 14 September 2017, Trustpilot issued an open letter clarifying its review policy following allegations concerning the 'validity of reviews of [online estate agent] Purplebricks by customers'.
BookFinder.com is a vertical search website that helps readers buy books online. The site's meta-search engine scans the inventories of over 100,000 booksellers located around the world.
ResellerRatings is an online ratings site where consumers submit ratings and reviews of online retailers, and online retailers participate to respond to reviewers and to gather reviews from their customers post-purchase.