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While the app was experiencing significant criticism for software bugs and crashes, Facebook began its "Facebook for Every Phone" initiative in January 2011, designing an app for a large number of feature phones. As Android and iOS rose in popularity, Facebook shifted its focus, creating dedicated apps for each platform.
The series also managed to spawn a popular merchandise line at Walmart, Kmart, Target, eBay, Hot Topic, J. C. Penney, Toys "R" Us, Mattel, Barnes & Noble, and Basic Fun. [97] By March 1999, the franchise had generated an estimated $1.4 billion in merchandise sales. [98] The Rugrats had their own cereal made by Post called Reptar Crunch Cereal ...