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2. Click tracking - Wikipedia

   en.wikipedia.org/wiki/Click_tracking

   Click tracking. Click tracking is when user click behavior or user navigational behavior is collected in order to derive insights and fingerprint users. [1] [2] Click behavior is commonly tracked using server logs which encompass click paths and clicked URLs (Uniform Resource Locator). [2] [3] This log is often presented in a standard format ...

3. Web tracking - Wikipedia

   en.wikipedia.org/wiki/Web_tracking

   Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.

4. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast ...

5. Click analytics - Wikipedia

   en.wikipedia.org/wiki/Click_analytics

   Click analytics is a special type of web analytics that gives attention to clicks (Point-and-click) which constitute the first stage in the conversion funnel. Commonly, click analytics focuses on on-site analytics.

6. Web beacon - Wikipedia

   en.wikipedia.org/wiki/Web_beacon

   A web beacon[note 1] is a technique used on web pages and email to unobtrusively (usually invisibly) allow checking that a user has accessed some content. [1] Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or page tagging. [2] They can also be used for email tracking. [3] When implemented using JavaScript, they may ...

7. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after acquiring Urchin. [2][3]