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Zazzle is an American online marketplace that allows designers and customers to create their own products with independent manufacturers (clothing, posters, etc.), as well as use images from participating companies.
Customer reviews are a form of customer feedback on electronic commerce and online shopping sites. There are also dedicated review sites, some of which use customer reviews as well as or instead of professional reviews. The reviews may themselves be graded for usefulness or accuracy by other users.
A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site.
RateMyProfessors.com (RMP) is a review site founded in May 1999 by John Swapceinski, a software engineer from Menlo Park, California, which allows anyone to assign ratings to professors and campuses of American, Canadian, and United Kingdom institutions.
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In 2011, following complaints from UK customers, the Advertising Standards Authority (ASA) investigated pricing irregularities on Vistaprint's UK website and leaflet distributions. The ASA also upheld a complaint that Vistaprint was misleading customers in its £40 worth of printing for a £10 spend promotion.
These analytics companies look at the number of complaints filed against an insurer and customer reviews to gain a sense of how highly they prioritize their customer relationships.
ResellerRatings is an online ratings site where consumers submit ratings and reviews of online retailers, and online retailers participate to respond to reviewers and to gather reviews from their customers post-purchase.
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User reviews are seen as a 'driving force' in marketing, in direct correlation with sales of a good or service. Positive user reviews of a good or service are likely to increase demand of the product through positive attitudes and behaviour toward the company.