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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   GA4 is the default Google Analytics installation and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA). One notable feature of GA4 is a natural integration with Google's BigQuery —a feature previously only available with the enterprise GA 360.

3. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads provides ability to report many of such anonymous conversions by using "modeled conversions" that combine additional customer details to deduce, which user to attribute the conversion to. Google Ads can be integrated with Google Analytics 4 (GA4), which can improve conversion tracking effectiveness. This integration allows for a more ...

4. Looker Studio - Wikipedia

   en.wikipedia.org/wiki/Looker_Studio

   Looker Studio, formerly Google Data Studio, is an online tool for converting data into customizable, informative reports and dashboards. Looker Studio was announced by Google on March 15, 2016 as part of the enterprise Google Analytics 360 suite, and a free version was made available for individuals and small teams in May 2016.

5. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

6. Unique user - Wikipedia

   en.wikipedia.org/wiki/Unique_user

   Unique user. A unique user is a term used in web analytics which refers to a website visitor that is counted only once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a certain period of time and is typically determined by placing a cookie on user's device. [1]

7. Learning analytics - Wikipedia

   en.wikipedia.org/wiki/Learning_analytics

   Learning analytics is the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimizing learning and the environments in which it occurs.