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  2. Supply chain management - Wikipedia

    en.wikipedia.org/wiki/Supply_chain_management

    Beyond design and maintenance of a supply chain itself, supply chain professionals participate in aspects of business that have a bearing on supply chains, such as sales forecasting, quality management, strategy development, customer service, and systems analysis. Production of a good may evolve over time, rendering an existing supply chain ...

  3. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer 's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub ...

  4. Product recall - Wikipedia

    en.wikipedia.org/wiki/Product_recall

    Product recalls are one of a number of corrective actions that can be taken for products that are deemed to be unsafe. The recall is an effort to limit ruination of the corporate image and limit liability for corporate negligence, which can cause significant legal costs.

  5. Dye in Doritos used in experiment that, like a 'magic trick ...

    www.aol.com/dye-doritos-used-experiment-magic...

    Scientists have used a food coloring dye used in Doritos and other products to create mice with see-through skin, a low-cost way to assess the body's internal operations. Before you start ...

  6. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    v. t. e. A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. [2][3][4][5] Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand ...

  7. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Primary uses are to create brand awareness, engage customers by conversation (e.g., customers provide feedback on the firm) and providing access to customer service. [91] Social media's peer-to-peer communication shifts power from the organization to consumers, since consumer content is widely visible and not controlled by the company. [92]

  8. Agile software development - Wikipedia

    en.wikipedia.org/wiki/Agile_software_development

    The customer or product owner often pushes for a fixed scope for an iteration. However, teams should be reluctant to commit to the locked time, resources and scope (commonly known as the project management triangle). Efforts to add scope to the fixed time and resources of agile software development may result in decreased quality. [122]

  9. Nike, Inc. - Wikipedia

    en.wikipedia.org/wiki/Nike,_Inc.

    It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. [ 6 ][ 7 ] The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.