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10x10 Photobooks was co-founded by Russet Lederman, Olga Yatskevich and Matthew Carson (emeritus) in 2012, with Dolly Meieran joining in 2019 as Director of Salons and David Solo as Grants Director in 2021. Lederman is a writer, editor and photobook collector in New York City and teaches art writing at the School of Visual Arts in New York.
Variable data printing (VDP) (also known as variable information printing (VIP) or variable imaging (VI)) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file.