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Full color cards, or cards that use many colors, are printed on sheetfed presses as well; however, they use the CMYK (cyan, magenta, yellow, and black) four-color printing process. Screens of each color overprinted on one another create a wide gamut of color.
Originally used for printing polyester fabrics, the process is now commonly also used for decorating apparel, signs, and banners, as well as novelty items such as cell phone covers, plaques, coffee mugs, mouse mats, and other items with sublimation-friendly surfaces.
Digital printing is a method of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers.
Color printing involves a series of steps, or transformations, to generate a quality color reproduction. The following sections focus on the steps used when reproducing a color image in CMYK printing.
Lenticular printing. Close-up of the surface of a lenticular print. Lenticular printing is a technology in which lenticular lenses (a technology also used for 3D displays) are used to produce printed images with an illusion of depth, or the ability to change or move as they are viewed from different angles.
For example, a 28" x 40" sheet can hold 9 4" x 6" at 5,000 or 18 2,500 postcards (each card takes 4.25" x 6.25" on the sheet to accommodate full bleed. Gang-run printing has been one of the driving forces in the large drop in the price for full-color printing.
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