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Trafford Publishing, founded in 1995 by Bruce and Marsha Batchelor, John Norris, and Steve Fisher, specializes in print-on-demand (POD) publishing. [2] The company's approach allows for printing books in short runs or individually, based on orders from authors or retail customers. Bruce Batchelor, one of the founders, was CEO until 2006.
Artforum Executive Editor Knight Landesman stated that the magazine was understaffed and that the editors did not feel comfortable publishing a disparaging image of Rudy Giuliani. [18] In October 2004, Palo Alto -based printing company Zazzle destroyed two of Fein's giant images.