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Sears believed that the drug delivery principles could be applied to diet, in order to control the levels of eicosanoids to ultimately control inflammation. In 1995, Sears released his first book, The Zone: A Dietary Road Map. The Zone, went on to become a No. 1 New York Times best-seller and sold over two million copies in the United States.
The deal to create Simpsons-Sears Limited, a Canadian catalogue and department store chain separate from the Simpsons chain, was signed on September 18, 1952, and the terms were 50-50. Each company put up $20 million and had equal representation on the new company's board of directors. The new company was to have two main objectives.